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Hard Rock Tulsa & Cherokee Nation Ent.

Red Square Agency

Lightmaker

CNE had eight casino properties, each needing an overhaul. So we drew up plans to merge all those sites into one build, all while utilizing the existing platform and frame-work that was already in use.

My Role Discovery, IA, UX & Interface Design
Cherokee Nation Entertainment • Hard Rock Tulsa

Cherokee Casino houses seven properties, while Hard Rock Casino Tulsa stands alone. Utilizing a modular approach, we were able to build an adaptable design that translates across all properties.

Cherokee Nation Entertainment • Hard Rock Tulsa
Cherokee Nation Entertainment • Hard Rock Tulsa

Navigating such a large site on a mobile device was accomplished using a tiered approach. The user activates new levels of navigation on each category interaction.

Cherokee Nation Entertainment • Hard Rock Tulsa